Redefining digital identity by focusing on simplicity, usability, and meaningful self-expression
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Mar - Apr 2025 (~4 weeks)
Collaborative Project - Deceptive Design
A/B Testing, Brand Identity, Collaboration, Information Architecture, Product Thinking, Prototyping, Usability & User Testing, Wireframing
overview
In our Deceptive Design course, we proposed a new Instagram feature that allow users to express their identity in a more streamlined way. While Instagram already offers ways for self-expression, the addition of profile tags makes it more convenient and engaging for users to showcase aspects of their identity.
